Impact of GST 2.0 on Hindustan Unilever’s Products: The Government of India has recently made some major changes in GST. These changes are going to have a direct impact on the pockets of consumers. Yes, due to these changes, the prices of essential items of daily use have come down and companies are now reaching their goods to consumers at cheaper prices. In this sequence, Hindustan Unilever Limited HUL has also announced to reduce the prices of many of its popular products in view of the new slab of GST. The main objective of this important step taken by HUL is to give relief to the consumers so that the purchase of expensive everyday items can be made easier.
After the new reform of GST in Hindustan Unilever Limited, it has announced to reduce the prices of many of its daily use items and these new prices will be considered effective from 22 September 2025. Under which it has been announced to reduce the prices of everyday products like Dove Shampoo, Horlicks, Kisan Jam, Life By Soap etc. Due to this new announcement, not only will the customers save money but the consumer’s trust in the company will also increase. For a long time, people used to avoid buying them due to high prices, but now when the prices come down, the demand will increase, due to which economic activity will also increase.
Impact of GST 2.0 on Hindustan Unilever’s Products
Let us tell you that recently the Central Government of India made a special change in the GST rules in which many types of decisions were passed. The biggest decision among all these was to include many items of 18% and 12% in the slab of 5%. Especially such items which are used in everyday life. Due to the reduction in GST of all these items, many items have become cheaper.
In such a situation, when the GST rate is reduced, then the companies also reduce the price of the product. When the price of the product decreases, the items start becoming cheaper and keeping this in mind, Hindustan Unilever has decided to reduce the price of many of its daily products. These new MRPs will be considered effective from 22 September 2025. In today’s article, we are going to provide you with complete details about it.
Objective of Reforming GST Rates
The main objective of GST reform is to provide direct benefits to consumers so that companies can also reduce the price of the product and reduce the tax burden on the consumer. Due to GST reform, food items and daily use items will now become cheaper, due to which the prices of many items will decrease and the customer will get the direct benefit of this. All those consumers who were hesitant to buy expensive items till now will get the courage to buy these items due to GST changes and the demand for daily needs will increase. Due to increased demand, production will increase and with more production, the economic situation will improve.
What Information Has HUL Released Regarding The New GST Reform?
Hindustan Unilever Limited published an advertisement in a newspaper about the new prices of its products after the new GST reforms. In this advertisement, they told which items they are going to reduce the prices of. What will be the new price of these items? They even issued a notification in the newspaper that the new prices will be applicable from 22 September 2025. HUL has issued this notice on the basis of the instructions given by the government because the government had ordered all the companies that the manufacturing companies or brand owners should inform the customers and dealers about the MRP and revised price.
Apart from this, if the company has unsold stock, then revise its MRP as well. However, for this, the government has provided a time limit to the companies. The government has given the companies the right to sell MRP or large gram packs on unsold stock, but after 31 December 2025, all companies will have to determine the MRP under the new GST reform. However, HUL has decided to implement this change soon and from 22 September 2025, the new changes will be implemented on all prices. Regarding this, HUL has to inform the dealers, all state and central government officials about the change. An advertisement has also been issued in the newspaper so that customers also know about it.
What Kind Of Products Have Changed In Price?
- HUL has reduced the price of Dove shampoo by 340 ml and its full price was 490 and will be sold at 435 with a reduction of ₹55.
- The price of 200 gm Horlicks was ₹130 and will be sold at ₹110 i.e. ₹20 less.
- The price of a 200 gm bottle of Kisan Jam was ₹90 and will now be sold at ₹80.
- The same Life Boy soap pack of 4*75 which was earlier available at ₹68 will now be available at ₹60.
- Apart from this, the price of 100 gm Lux soap has come down from ₹35 to ₹30.
- The price of 1 KG packet of Horlicks has come down from ₹390 to ₹350.
- Brue Coffee 100 gram packet has been reduced from Rs 180 to Rs 160.
GST 2.0 Impact on FMCG Sector
- As per the decision taken by the central government, items like jam, sauce, paneer, khakhra, packet snacks etc. have been put in the 5% slab. Due to which HUL has reduced their prices.
- Detergent, cosmetic, household insecticide, all these have been kept in the 18% slab, due to which HUL has not reduced their prices.
- HUL has clearly stated in its notice that the new MRP and bigger gram packs will be gradually introduced in the market and the revised MRP will also be implemented on the old stock so that consumers keep getting products at cheaper prices.
- It is possible that HUL may further reduce the prices of FMCG category items in the coming time.
- This is especially expected in small pack products.
- The prices of cream, toothpaste, cheese snacks, peas and other grocery essentials are also likely to fall by 10 to 15% in the coming time, for which a new price list will be released soon.
HUL Products Whose Prices Will Decrease From 22 September 2025
| Category | Product and size | Old price | New mrp | Reduction |
| Personal care | Dove shampoo 340 ml | 490 | 435 | 55/- |
| Dove shampoo 180 ml | 165 | 145 | 20/- | |
| Lux soap | 35 | 30 | 5 | |
| Lifebuoy soap | 33 | 28 | 5 | |
| Food and beverages | Kissan jam 200 gm | 90 | 80 | 10 |
| Kisaan jam 500 gm | 160 | 140 | 20 | |
| Horlicks 200 gm | 130 | 110 | 20 | |
| Horlicks 1 kg | 390 | 350 | 40 | |
| Drink | But coffee | 180 | 160 | 20 |
Conclusion
Overall, after the recent reforms in GST, Hindustan Unilever Limited has taken some important steps which will reduce the prices of everyday items, which will provide direct relief to consumers. Although this relief will be very less in the situation of rising inflation, it is still expected to improve people’s home budgets. Although in some products the pack size may still be old or the stock may be old which may not have new prices, but with time gradually the new packs will start coming, which will be sold at new prices. However, soon a new notification will also be issued by Hindustan Unilever Limited in this regard.